Farm to Fork

EVENTS

“City of the Good” Book Launch Party

Date: April 20, 2018, 4pm
Location: Community and Environmental Sociology Library, Ag Hall
details

Hard Cider Apple Grafting Workshop

Date: Saturday, April 21, 1-4pm
Location: DC Smith Greenhouse, UW-Madison
details

Agroecoprospect: The Challenge of Integrating Values, Food and Farming

Date: June 13-16, 2018
Location: UW-Madison campus
details

more events

SUCCESS STORIES

The Wisconsin School for Beginning Dairy and Livestock Farmers: Keeping the Dream of Farming Alive

As older farmers retire, fewer young farmers are stepping in to take their place. The number of beginning farmers dropped 20 percent in the last five-year census period, and the average US farmer now tops 58 years of age. more

CIAS Mini-Grants Support Graduate Student Research in Sustainable Agriculture

CIAS supports innovative graduate student research addressing the challenges faced by small- and medium-sized farms and food businesses. Awarded annually, our competitive mini-grants aid students as they initiate their research in sustainable agriculture and food systems. more



Values-Based Food Suppy Chain Case Study: Red Tomato

Posted August 2013

Red Tomato is a non-profit organization that carries out marketing and distribution functions for 40 fruit and vegetable farmers, mostly in the northeastern U.S. As of 2011, more than 200 grocery stores and supermarkets carried Red Tomato products throughout New England and the mid-Atlantic. Red Tomato uses a unique pricing system based on the fair trade model. Prices are based on a combination of production costs, experiences in the market and the growers’ sense of what’s fair. In addition to higher prices, Red Tomato offers growers access to new market channels and outlets for smalls or seconds. Red Tomato’s latest marketing efforts emphasize the themes that are central to its brand story: fresh, flavorful food; support of farmers; fair and trustworthy business practices; connecting farmers, eaters and buyers; changing the food system for a better world; earth-friendly; and regional focus in the Northeast.

Red Tomato case study (PDF)
Red Tomato Research Brief (PDF)

These publications are part of a series of case studies and Research Briefs examining values-based food supply chains—strategic business alliances formed between primarily midsize farms/ranches and their supply chain partners. Values-based food supply chains distribute significant volumes of high-quality, differentiated food products and share the rewards equitably. Farmers and ranchers function as strategic partners rather than easily replaced input suppliers. All participants in these business alliances recognize that creating maximum value for the product depends on significant interdependence, collaboration and mutual support. These supply chains attach importance to both the values embedded in the production of the food products AND the values that characterize the business relationships.