Scaling Up: Meeting the Demand for Local Food

    Robust local food systems offer social, environmental and economic benefits. Increasingly, wholesale buyers are demanding locally grown food and growers are looking for new regional markets. In order to meet the demand for locally and regionally grown food and move significant quantities of  this food into markets such as restaurants, mainstream grocery stores and institutions, local food systems need to be scaled up or expanded from farmer-direct sales of small quantities of product to wholesale transactions. By scaling up, local food systems have the potential to borrow some of the economic and logistical efficiencies of the industrial food system while retaining social and environmental priorities such as sustainable agricultural practices and profitability for small- and mid-scale family farms and businesses.

    To develop informed business development strategies for Wisconsin farmers and other supply chain start-ups, the UW-Madison Center for Integrated Agricultural Systems (CIAS) and UW-Extension Agricultural Innovation Center studied and documented eleven models of regional food aggregation and distribution. This work was made possible by a grant from the Ira and Ineva Reilly Baldwin Wisconsin Idea Endowment.

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    Individual report sections
    Front cover, acknowledgments and table of contents
    Introduction
    Alsum Produce
    Cherry Capital Foods
    Co-op Partners Warehouse
    Fennimore Produce Auction
    Growers Collaborative
    GROWN Locally
    High Desert Foods
    Organic Valley Produce Program
    Provisions International
    University of Wisconsin-Madison
    Wescott Agri Products
    Appendix 1: Case studies at a glance
    Appendix 2: Additional distribution models for local and regional food; and Appendix 3: Additional resources for Wisconsin entrepreneurs
    Back cover